Building Your Business’ Online Presence
If you’re a business owner, having an online presence is essential. In today’s digital age, people are frequently using the Internet to research and shop for products and services. If you don’t have a strong online presence, you’re missing out on a huge potential market. That’s why it’s important to invest time into growing your online presence. If you haven’t already, it’s time to get started.
Sign Up For Different Review Sites
There are dozens of free review sites that business owners can register for. Here, your customers can leave you reviews and upload photos of your business. This is a very common way for people to look at feedback from customers. Three of the most popular review platforms are Google My Business, Yelp, and Facebook.
According to Zipdo, 86% of consumers rely on Google My Business when looking for information on businesses. This means it’s the largest review site, so it’s essential you register your business on Google. On the other hand, in 2022 alone, Yelp had 59.1 million website users, according to Enterprise Apps Today. Yelp is another fantastic platform to sign up for.
If your customers are between the ages of 25 and 56, this is the largest group of people on Facebook. When you open a Business Page on Facebook, you are able to collect reviews from your customers. Your reviews will be shown at the top of your profile next to your photos and posts.
Build a Social Media Presence
Social media is an important form of marketing and it’s free to use! As mentioned above, Facebook is a very popular platform for people between 25 and 56. If this is the primary age group for your customers, this is a great platform to be on.
TikTok is a massive app that enables business owners to share information about their products and services through video. If teens and young adults often visit your business, TikTok is a great choice. 67% of Americans between 18 and 19 and 56% of people between 20 and 29 are on TikTok. TikTok has a new feature called “Shop” where business owners can sell their products through their profiles. Many business owners on the platform report the Shop feature boosting sales drastically.
Instagram, which supports images and video content, has a primary audience of people under 35 years old. Instagram allows you to link products and your website in Stories. Stories are an easy way to make content in just a few seconds.
It is important to remember that just because your primary age group is on a particular platform does not mean that you have to use it. Social media is all about consistency, so you should use whatever platform you are comfortable with and that you are willing to commit to using.
Create a Website
Even if you don’t want to sell products online, having a website is very important. On a website, you can show customers why they need to visit your business. You can share pictures of your products, tell people your mission statement, and publish company news. If you do want to sell your products online, you will open your business up for shopping to the entire world. Websites are much more affordable than you may think, and some plug-ins make it easy to make a website yourself!
Get Wi-Fi For Your Business
Wi-Fi is essential for small businesses, whether you own a store or offer services to your clients. When you offer free Wi-Fi, customers can check in to your business on social media, which can help to increase your visibility and reach new customers. They can also leave reviews, which can help to build trust and credibility with potential customers.
If you offer services that can require waiting, your customers can stay entertained while they are visiting your business, which can help to make their experience more enjoyable as they won’t be bored in the waiting room. Free Wi-Fi allows them to watch videos, surf the web, and browse social media.
Get Connected with CTTC
There are many online business activities that you and your employees will need to perform. You need reliable internet so everyone can stay connected. At CTTC, we connect rural Texans to the rest of the world at affordable rates. See how much it would be to get our high-speed Internet for your business today!